#THE100KINITIATIVE

Raise a glass to remember our marine mammals impacted by OCEAN plastic & YOU’LL ALSO BE helpING protect those that still call our oceans home.

Found in partnership with Oceana, the world’s largest ocean advocacy group & artist Amit Greenberg , has developed  #The100kInitiative, an ocean conservation project to highlight the true impact of plastics on our marine mammals. 

100,000 Bottles

100,000 INDIVIDUALLY NUMBERED GLASS BOTTLES OF FOUND’S NATURALLY SPARKLING INFUSED WATERS. EACH ONE TO REPRESENT A MARINE MAMMAL IMPACTED BY OCEAN PLASTIC

100,000 MARINE MAMMALS

THE PLASTIC CRISIS HAS REACHED  CATASTROPHIC LEVELS, WITH SEVERE  CONSEQUENCES FOR 100,000 MARINE MAMMALS EVERY YEAR..

100% PROFITS

GO TO OCEANA TO FIGHT PLASTIC POLLUTION & PROTECT THE MARINE WILDLIFE THAT STILL CALL OUR OCEANS HOME. 

plastic pollution costs the lives of 100,000 marine mammals per year.
-UNESCO-

Single use plastic bags are rapidly become the biggest pollutants Today there are over 5 trillion pieces of plastics in the oceans.

SOCIAL TAGS:   #THE100KINITAITIVE  #BREAKFREEFROMPLASTIC

TAKE PART IN #THE100KINITIATIVE RITUAL

1. Secure your #The100kInitiative bottles 

2. Raise your glass to pledge  #breakfreefromplastic

3. Post on Instagram your unique bottle number #the100kinitiative to highlight the true impacts of plastics on our marine mammals

100% of the profits from your bottles will go to Oceana to fight plastic pollution & help protect the marine mammals that still call our oceans home

The Art of the Bottle

The Limited Edition Bottles have been Designed by Globally Renowned Artist @This.is.Amit
Be one of 100k

A Lighter Bottle

It took us around 18 months to develop our own bottle. Today the Found bottle is one of the lightest (if not the lightest)  carbonated beverage bottle for a 33cl volume. The reduced mass of the bottle results in more efficient freighting and lower carbon emissions during production.

the plastic crisis

Every minute,  30,000 pounds of plastics are dumped into our oceans.

Today there are over 5 trillion pieces of plastics in the oceans. Single use plastic bottles & single use plastic bags are rapidly become the biggest pollutants

learn more about the plastic crisis